insight :: the evolution of broadcast media
Brand confusion at SATCON 2008: L3 is not Level 3
I am not a total idiot, but I thought the L3 logo advertised on the site was actually level 3 – turns out that L3 is a former Boeing off-ramp that was sold off to 3 guys whose names actually began with the letter “L”.
L3 Communications is a major manufacturer of what seem to be signal amplifiers for satellite transmission.
At least when I told the sales engineer what CATV actually stands for, he laughed because he had made the same assumption I had – see my Learn something new every day post 
Well, the Google algorithm makes the same assumption based on search results displayed in the following screenshot – L3 and Level 3 are not even close to related contextually.
Google Search for
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