Archive for the ‘broadcast media’ Category
Streaming Media East 2010 – the day after report: What is it about technology conferences that makes them so exhausting?
The exhibit floor this year was smaller then last years and I heard from the exhibitors that real “customer” presence was light, but of course for my purposes… that doesn’t really matter.
Selfishly I have to say, I am only interested in technology innovations that are easy to integrate or deploy, that are affordable and of course, that actually work. There was a lot of discussion around scalable technology, SD to HD workflow transitions, adaptive (bit rate) streaming… and of course, highest on the list is the promise of “unified systems” (as it is referred to in the Enterprise) or single [video] signal transmission to multiple devices, something along the lines of TVEverywhere type availability of broadcast content, but specifically one feed that can play back on any device (i.e. Mobile, Desktop, Set top box, etc.).
That’s a lot to think about, but I was able to pin-point my priorities and focus on putting together a package that would work for me and my budget… and here is that journey. Read the rest of this entry »
The most recent Digital Diva shin-dig inspired me, a little vino and a lot of chit-chat about social experiments and live streaming… all good stuff.
The ladies in the fabulous picture to the left, and I, were discussing live webcasting and what makes a live experience more compelling than just watching an on-demand web video? Perhaps, we get a sense of intimacy that we share with the other viewers – when you know you are not alone in the “room” so to speak… it is an intimate feeling, with the audience and the speaker, augmented by a sense of being there. It makes the “viewer” more of a participant than a passive set of eyeballs. Take that and top it off with some real-time interactivity and you have a fabulous recipe for attracting a real audience. Read the rest of this entry »
Another erratic take on the exciting world of Enterprise Video!! Read how I predicted trends that came to fruition, the right and wrong of how 2009 became a “banner” year for our industry in the Enterprise:
The basic concept most enterprise organizations fail to acknowledge is that, as with any documentation or resource they use to communicate or to perform the organization’s day-to-day business, streaming media is in itself a digital record, and it is critical content that needs to be archived and kept relevant for future business efforts. And with media assets that bring to life the spirit of an all-staff meeting or that show a sales team how dynamic a speaker was when presenting a product or a service to a new prospect, we have the essence and the spirit of that success to reflect and build on. It’s also where we can evaluate our flaws in brilliant color and sound with supporting materials, feedback, and relevant metrics.