Ok, maybe it comes off as kind of hostile, but I am having a hard time actually finding an ROI on SEO for on-line video content — e.g. If I am a website with Video that is expertly tagged and optimized, where exactly will I see the results? Google? Yahoo? Or does the end-user have to be looking specifically for video on the “video” portal for the major SE’s? Wouldn’t a person searching on-line benefit as much from seeing a video about milking cows as they would from reading about milking cows?
The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and to what end?
Join me on my journey as I seek out what VSEO is and why we should give a crap-dang-it about it ;-p
I welcome your feedback.
** All the early feedback focuses on Metrics starting with the end user already at the video view stage, and I am focusing on what VSEO promises, more or less, how the end user arrives at the video not what they do once there… but I know my Peeps will keep me in check 
A recent post read: Discovery CEO David Zaslav, speaking at the conference, said that despite the large content library that Discovery owns, viewers are unlikely to find any of it on line in the near future. I had to investigate and was quite surprised by what I “discovered”. When I visited Discovery.com and the homepage loaded, it was covered in advertisements for Maxi pads. Although I am a female, and they do track demographic information (see Privacy Policy bullet 4 (four) under (2) Non-Personally Identifiable Information ), any demographic information that could be tracked via my PC or Browser would Identify me as a 72 year old male, by design.
Do the Advertisers know who their demographic is?
That is strike one. Having paid close attention to how and what is advertised at me over the years, and being a marketer and a technologist who is known for intensive QA (Quality Assurance) processes – it is clear that no one is actually checking to make sure that the campaigns that are going out make sense and/or that the targeting is working correctly.
OK, homepage is one thing – I made my way through the site to track down a long form video “full episode” on the Discovery.com site – I found something that was even more bizarre.
There are only two Programs left in long form, so I navigated over to Prototype This!: Robotic Firefighter Assistant and as the page loaded, I found all the ads were also pointing at a different demographic than what I had expected – so what is with the baby products and feminine hygiene obsession? read this entry »
Nico McLane, Inagueral Streaming Media All-Star
Nico McLane, Streaming Media All Star and producer in NYC launches services for Financial District studios, partnered with AmericanMovieCo.com and iAxsis to deliver live HD Broadcasts to satellite and to the web.
New York City, New York (Press Release) December 4th, 2008 – Nico McLane has announced today the launch of premium streaming media services in New York City’s Financial District; with expert advisory, streaming media has the potential to provide substantial savings for large and medium sized corporations in many of their communication and marketing efforts, a critical consideration in the current economy; the streaming team, led by McLane specializes in budget conscious production, planning and delivery based on unique, customized ROI assessments for each client.
The facility supports live HD Satellite Broadcasts (National and International), media tours, Fortune 500 Quarterly Earnings Announcements, Press Conferences, eLearning sessions and provides professional services including live webcasts, media portal design and development and much more. read this entry »