NEW MEDIA PLANNING :: SCOPE IT OUT:: NO MORE BUDGET HACKING

The first installment of this series discussed where your effort falls on the scale between Class of Service vs. Level of Effort.

In this installment  we discuss where NOT to make cuts and why!  I started writing this series in response to the sheer repetition of the questions I am being asked from clients new and old, who are suddenly stricken with a desire or notion of branching off into some kind of amorphous new media, interactive project: