Brand confusion at SATCON 2008: L3 is not Level 3

I am not a total idiot, but I thought the L3 logo advertised on the site was actually level 3 – turns out that L3 is a former Boeing off-ramp that was sold off to 3 guys whose names actually began with the letter “L”.

L3 Communications is a major manufacturer of what seem to be signal amplifiers for satellite transmission.

At least when I told the sales engineer what CATV actually stands for, he laughed because he had made the same assumption I had – see my Learn something new every day post 🙂

Well, the Google algorithm makes the same assumption based on search results displayed in the following screenshot – L3 and Level 3 are not even close to related contextually.

Google Search for "L3"
Google Search for