The most recent Digital Diva shin-dig inspired me, a little vino and a lot of chit-chat about social experiments and live streaming… all good stuff.
The ladies in the fabulous picture to the left, and I, were discussing live webcasting and what makes a live experience more compelling than just watching an on-demand web video? Perhaps, we get a sense of intimacy that we share with the other viewers – when you know you are not alone in the “room” so to speak… it is an intimate feeling, with the audience and the speaker, augmented by a sense of being there. It makes the “viewer” more of a participant than a passive set of eyeballs. Take that and top it off with some real-time interactivity and you have a fabulous recipe for attracting a real audience.