insight :: the evolution of broadcast media
Project Planning
ADOBE LAUNCHES CS5 :: & THEN ADOBE TV WENT DOWN :: iN-TENSE AS I FOLLOW THE iDRAMA
Apr 12th
AS I am watching the “Pseudo Live” launch video on Adobe.com for the CS5 suite, I can’t help but think how great everything looks in the pre-recorded video. Great production value! There are hundreds of Tweets on the subject as we all listen in for our specialized area of interest…. I heard nothing about transcoding video from Premiere or what the status of the Adobe Media Encoder is, which are the applications I use the most as a streamer of media, followed closely by good ole’ Dreamweaver.
Video looked great, Adobe Mobile Video looked great on the innocuous ”Mobile Device” they featured (ahem, iPhone?)… As far as you can tell from a video they produced and mastered in their Adobe CS5 suite… especially with all those “easy to use effects” in Adobe After Effects. Everything was great…
And then, the live launch video ended. More >
2009 ENTERPRISE VIDEO YEAR IN REVIEW :: AVAILABLE NOW ONLINE :: @STREAMINGMEDIA.COM
Feb 27th
Another erratic take on the exciting world of Enterprise Video!! Read how I predicted trends that came to fruition, the right and wrong of how 2009 became a “banner” year for our industry in the Enterprise:
The basic concept most enterprise organizations fail to acknowledge is that, as with any documentation or resource they use to communicate or to perform the organization’s day-to-day business, streaming media is in itself a digital record, and it is critical content that needs to be archived and kept relevant for future business efforts. And with media assets that bring to life the spirit of an all-staff meeting or that show a sales team how dynamic a speaker was when presenting a product or a service to a new prospect, we have the essence and the spirit of that success to reflect and build on. It’s also where we can evaluate our flaws in brilliant color and sound with supporting materials, feedback, and relevant metrics.
THE JOY AND THE SORROW OF A BLENDED RATE :: FIXED RATE DEVELOPMENT CONCEPTS
Apr 16th
The concept of the blended rate when it comes to out-sourcing I.T. development is a sorely misunderstood subject. Business leaders need to go in new directions in order to remain relevant in their industry; However, there is a good deal of question surrounding the blended rate and many still have not decided if it is a good thing or a bad thing for their business style, here’s my take…
First, what is a blended rate? It is was it sounds like it is, rates in a blender – a blended rate is derived by averaging higher cost HR with lower cost. How is this a good thing? The idea is, you will get better rates for Senior “Subject Matter Experts” (SME’s that charge back between $150 – $350 per hour) when you average that high rate against the cost of an entry level admin or against lower cost resources such as Quality Assurance testers (which could mean anyone, like my Mom is my best QA resource I have got!), one can get a better rate on average. 
When I estimate a project, based on previous experience and special knowledge of time outlay and task resourcing, I can safely guesstimate how long a project will take using my CoS vs. Level of Effort scale mentioned in a previous post.
Sure, blended rates are a good thing – but what ultimately happens is, I.T. companies under-bid and drive prices down across the industry – this creates an unnatural rift in what resources actually cost versus what is being charged and then, these companies have to cut back or go out of business – especially if they can not sustain momentum with a continuous stream of overlapping projects. Perhaps many businesses currently in financial ruin are in that state from this cut-throat under bidding and there for are not able to charge-back to clients what they need to to cover costs.
There are numerous advantages to fixed price development projects. The obvious advantage is that the business owner understands the cost before the project is approved. To provide an accurate fixed price, the business owner and development partner must have a complete understanding of the project including specifications, testing requirements, delivery dates, etc…
The fear on the part of the potential client is that as the project rolls out that lower cost resources will be utilized for high level tasks that would in turn wind up costing the I.T. source less and turn a profit ; This does happen, however when YOU the client engage with a professional entity, such as what my company offers, you wind up getting more time of the high end resources because we are very dedicated to seeing clients achieve success AND find it is often easier to look into issues concerns of our clients directly without bogging down progress with a lot of over zealous processes.
Key Concept: Hand Off Rates
The primary advantage is, if you go with a company that offers a blended rate that also employs the resources full time, in-house or virtually =, you will have 100% availability of all resources within the company and benefit from what I call hand off rates – meaning, if you call in a bug or change request, you wouldn’t be charged for every resource to work at the same time on one task – first the Project Manager would log the change request (which could take 10 minutes) and then the request is handed off to say, a Solution Architect who spends 20 minutes analyzing the request. Solution Architect hands off a development task to a developer and then the developer executes the task. All in all, perhaps 5 hours of actual human resource time, but you will not be paying for 3 people for 15 hours – you would pay a “blended rate” of “5 hours” total time.
Fixed price development forces an amount of clarity prior to the start of the project that often isn’t achieved until a testing phase. Features and options can be priced separately allowing the business owner the opportunity to adjust requirements (based on costs and/or time frames) prior to the start of the project. A three phased approach is best for delivering fixed price development projects. The business owner knows the cost prior to the start of each phase.
- The First Phase – Discovery
- The Second Phase – The Creation of a Detailed Project Plan
- The Third Phase – The Execution of the Detailed Project Plan
We will get into the depth and breath of this three phase approach in the next post!
What do you think? Comment now!
NEW MEDIA PLANNING :: SCOPE IT OUT:: NO MORE BUDGET HACKING
Mar 23rd
The first installment of this series discussed where your effort falls on the scale between Class of Service vs. Level of Effort.
In this installment we discuss where NOT to make cuts and why! I started writing this series in response to the sheer repetition of the questions I am being asked from clients new and old, who are suddenly stricken with a desire or notion of branching off into some kind of amorphous new media, interactive project:
- How much will it cost? More >
NEW MEDIA PLANNING :: BUDGET HACKING :: WHERE TO CUT AND WHERE TO SPEND
Mar 18th
I want to start by stating very plainly, there is no such thing as a simple web page. Not anymore.
Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation, will die a slow, painful death in the petri dish. The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process. More >

