NEW MEDIA PLANNING :: BUDGET HACKING :: WHERE TO CUT AND WHERE TO SPEND

I want to start by stating very plainly, there is no such thing as a simple web page.  Not anymore.

Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation,  will die a slow, painful death in the petri dish.  The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.

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