HULU IS PICKING UP STREAM :: IS IT THE AD'S?

I have had a theory that if Hulu plays the game better than Netflix or Blockbuster, Hulu could potentially reinvent the business model for “movie” and “broadcast” distribution and licensing via streaming media.  Check out the latest numbers on HuLu from Neilson Online – as reported by Mark R Robertson |  from ReelSEO –> According to new research released from Neilsen Online, almost 10 billion (9.6B) video streams were viewed in March of this year by an estimated 130M US web users.  This represents almost a 40% (38.8) increase year over year from March 2008 and is an increase of 9% month over month from February 2009.   Mark thinks it may have something to do with the fancy Hulu ad’s, and you know what?  I agree!

NetFlix is not on the list perhaps they opt to keep the numbers “private” and not participate to in the Neilsen on-line rating system.  Of course, the question is… Do you trust the Neilsen’s numbers, hmmmm…..

Here is the Raw Data from Neilsen for March

march09 videocensus photo

What do you think?

NEW MEDIA PLANNING :: BUDGET HACKING :: WHERE TO CUT AND WHERE TO SPEND

I want to start by stating very plainly, there is no such thing as a simple web page.  Not anymore.

Consider this, interactive new media products are living organisms that will either thrive once launched – like living creatures, if they have a healthy gestation, these things can grow strong over time leading long, healthy lives – or, if malnourished or traumatized during their incubation,  will die a slow, painful death in the petri dish.  The cost of birthing one of these “organisms” can not succeed if the stake holders don’t respect the process.

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VLC MEDIA PLAYER :: WHERE HAS MY WINDOWS MEDIA PLAYER GONE :: WHOA WHOA WHOA

A word of warning:  To all those who dabble in the world of streaming media, I recently installed VLC Media Player on to my desktop and discovered that it became the default player for ALL MEDIA content in Fire Fox and destroyed my gorgeous embedded Windows Media video content’s functionality…  We are totally dependent on the reliability of players and plug ins in this game and when Windows Media Player embed tags stopped working completely, I discovered that the only fix was… Uninstall the VLC Media Player

VLC is great, but if you work in multiple formats/players/embed tags, BEWARE…  It’s a MIME type hog in FF…  Anyone have a better fix for this yet other than this for the VLC Media player ?  Of course, if you use OBJECTY in your tags, maybe you can skip all that pain, but if you can’t change the tags… You know what to do!

Happy Streaming, Suckers!

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