STREAMING MEDIA EAST 2010 :: CONFERENCE POST WRAP UP :: HERDS & HERDS OF GEEKS & NERDS

Welcomed by Kevin Shively, TVWorldwide

Streaming Media East 2010 – the day after report:  What is it about technology conferences that makes them so exhausting?

The exhibit floor this year was smaller then last years and I heard from the exhibitors that real “customer” presence was light, but of course for my purposes… that doesn’t really matter.

Selfishly I have to say, I am only interested in technology innovations that are easy to integrate or deploy, that are affordable and of course, that actually work.  There was a lot of discussion around scalable technology, SD to HD workflow transitions, adaptive (bit rate) streaming… and of course, highest on the list is the promise of “unified systems” (as it is referred to in the Enterprise) or single signal transmission to multiple devices, something along the lines of TVEverywhere type availability of broadcast content, but specifically one feed that can play back on any device (i.e. Mobile, Desktop, Set top box, etc.).

That’s a lot to think about, but I was able to pin-point my priorities and focus on putting together a package that would work for me and my budget… and here is that journey.

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DIGITAL DIVAS :: LIVE WEB VIDEO INSPIRES :: AND GEEK WEEK!

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Digital Diva Nico McLane - in An Online Minute!
Photo by Kelly Samardak: An Online Minute... Burgeoning Women's Networking Event Flings It For Spring At Armani/Ristorante

The most recent Digital Diva shin-dig inspired me, a little vino and a lot of chit-chat about social experiments and live streaming… all good stuff.

The ladies in the fabulous picture to the left, and I, were discussing live webcasting and what makes a live experience more compelling than just watching an on-demand web video?  Perhaps, we get a sense of intimacy that we share with the other viewers – when you know you are not alone in the “room” so to speak…  it is an intimate feeling, with the audience and the speaker, augmented by a sense of being there.  It makes the “viewer” more of a participant than a passive set of eyeballs.  Take that and top it off with some real-time interactivity and you have a fabulous recipe for attracting a real audience.

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