It was a wonderful frenzy of speculation and doubt when a simple leak on Twitter caused an entire industry to go up in arms about an acquisition that should/could/would never happen, here is why:

1.  Google does not need Brightcove

2. Google has enough exposure to entice Broadcasters and Media companies to use their “platform” to distribute video media online on their own, without just buying a company for their client roster

3. Google has enough resources to create their own CMS within their eco-system such that it wouldn’t make sense to buy something that is built on antiquated operating layers

4. Brightcove is not even in the same league as The Google – if I was Google I would go directly to a Tremor buy out and skip the middle man… just a thought.


5. It would only make sense if Google were looking for a vehicle to unleash their own brand of a triple play offering, i.e. True marketing power will come from an entity that “owns” an individuals behaviors from ISP, Mobile and STB (Set Top Box or Cable TV, etc.) – I would add GPS but it is yet to be seen how deeply GPS usage will be opted in to for tracking on mobile devices.  It is apparent that the use of NetBooks and Smart Phones could take down the need for what we accept as our “in vehicle navigation”; However, I predict this will change and devices such as TomTom will be made obsolete by devices that are more mobile and able to multitask.

*Google has pieces of the requisite triple/quadruple play in their ecosystem – take Google voice/phone, google maps, youtube, insight (all their tracking and metrics) – so what is missing?  The STB, so it could make sense if there were a means by which one could inject live targeted ads into Video Broadcasts across STB’s with a micro-behavioral focus, but I don’t think that Google BUYING a CMS like Brightcove would be useful.

Sources tell me that there will be a new release of the Brightcove CMS that will include better turn-key metrics, a more resilient transcoding system and HD players, but I am not clear on if this is a total rebuild for a product that was originally developed to live in flat layers prior to cloud computing and db sharding… approaches to architecture that Google has excelled in from the get go!  The fact of the matter is, Google is in the perfect place to build the better CMS.

I use YouTube and despite a few limitations on video length and some traffic issues at various times of day (to be expected) – it works!

Last of all, we saw what happened when Yahoo! bought Maven Networks, there are many reasons why a company such as Yahoo! would have been better off hiring some developers and building their own CMS with a brilliant Architect at the helm, rather than make yet another half-assed acquisition of a product that barely served it’s purpose.

Between Maven and Brightcove CMS’ there is barely a difference in the backend – and I have seen both – personally monitored and tested – due diligence – and found them to be built on core technologies that are suspiciously similar and that yielded the same issues, weaknesses and overall clumsiness…

IMHO:  Google should not and would not BUY a CMS when they can build their own.  End of story.

Of course this was all rumor-mill to begin with, what this says to me though, Brightcove players (pun intended) are tired of working so hard to bubblegum and paper clip their product and want out.  Who else would start such a rumor, Google?  HA!  I think not…

Look, when Maven “players” were ready to move on, they were the first ones to whisper about who will acquire them.  Alas, I speak not out of ignorance but real, life experience.

What do you think?


I have had a theory that if Hulu plays the game better than Netflix or Blockbuster, Hulu could potentially reinvent the business model for “movie” and “broadcast” distribution and licensing via streaming media.  Check out the latest numbers on HuLu from Neilson Online – as reported by Mark R Robertson |  from ReelSEO –> According to new research released from Neilsen Online, almost 10 billion (9.6B) video streams were viewed in March of this year by an estimated 130M US web users.  This represents almost a 40% (38.8) increase year over year from March 2008 and is an increase of 9% month over month from February 2009.   Mark thinks it may have something to do with the fancy Hulu ad’s, and you know what?  I agree!

NetFlix is not on the list perhaps they opt to keep the numbers “private” and not participate to in the Neilsen on-line rating system.  Of course, the question is… Do you trust the Neilsen’s numbers, hmmmm…..

Here is the Raw Data from Neilsen for March

march09 videocensus photo

What do you think?

Secret Sauce :: VIDEO SEO :: Tastes great! Less Filling!

Today was an especially productive day – I sent the final draft of an article I wrote for Streaming Media Magazine on The “search” for real VSEO…  to the editor.

It was an exhaustive journey into the realm of SEO.   I spent a lot of time in WebEx sessions and engaged on my own traveling the paths of the end user to discover video on-line.  I asked myself a lot of questions, went a step further and really tried to listen to some experts for guidance.  I’d like to thank Mark Robertson publisher and founder of ReelSEO for his patience and enthusiasm, Accordent Technolgy’s for being my Enterprise go-to guys/gals and EveryZing that let me get inside their product and their minds!

Here is just one of the fascinating revelations passed down to me from Tom Wilde, CEO of Everyzing :

There are many tools that can be used to help users select keywords that result in good positioning for Google results; such as Google Insight for Search.

Google Search Insight provides... Insight
Google Search Insight provides... Insight

Google Insight reports that over the last 90 days, searches with the keyword video outnumbered keywords searches for sex, god, and Obama. So what do the numbers on the graph mean? According to Google Insight for Search, “The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100; each point on the graph is divided by the highest point, or 100. The numbers next to the search terms above the graph are summaries, or totals.”

In practice, simply adding the word video to a site makes it more likely to come up in a search, but there are also 3.38 billion other results for the keyword video on Google, so the competition is tight. The trick is to find the magic combination of keywords that eliminate the competition and push results for your content to the top of the list. You must take the same route one would take to Carnegie Hall, “Practice, practice, practice.”

YouTube Insight

When asked, “What makes for good VSEO,” Wilde points back toward the fundamentals of “old school” SEO: “Optimize the video’s presentation page using standard SEO techniques; this is also true for videos uploaded to sharing sites. Logical file naming schemes, site structure, use sitemaps and relevant keyword usage throughout the landing page will result in good VSEO.”

If you upload a video to YouTube, you will see how often it is viewed in different geographic regions as well as how popular it is relative to all videos in its market over a given period of time. You can also delve deeper into the lifecycle of a video, determining how long it takes for it to become popular and what happens to video views as popularity peaks. (figure 2) YouTube is also rolling out paid search, a new feature that enables video distributors to buy keywords in YouTube on a pay-per-click basis. Currently, this is only available to agencies.

It’s faster to get a video indexed when uploaded to YouTube or an existing site that is already in Google and the other major search engines. When a site is submitted manually, it takes at least 90 days to begin showing up in search results, but YouTube, MySpace, and other established sites can list the same site in less than 24 hours. Just make sure you don’t rely soley on an up-load of your video, but create a full “channel page” for your videos, those weigh more in Google and others. Make sure you clearly indicate the link back to the site you want end users to go to, include links in the channel pages, and include a lower-third graphic in the video itself with a text advertising your site.

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